Lee thinks up winning design
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A Walsall College student has come up with an eye-catching logo to promote a council initiative to involve local businesses in the borough’s regeneration.
The Think Walsall team was established in November 2009 to encourage developers to use local businesses and workers and to ensure local people reap the economic, social and environmental benefits from major projects and investment.
When the team wanted a logo to represent the initiative it approached graphic design students from Walsall College to rise to the creative challenge.
Thirty entries were submitted in total and these were showcased at Think Walsall’s Meet the Buyer event on behalf of Jessup Build Develop for phase one of the £55 million Waterfront South development in Walsall town centre.
More than 70 businesses attended this event and they were asked to vote for their favourite design. From there, five designs were short-listed and students were asked to pitch their work to the Think Walsall team and Walsall Council’s print and design manager Kevin Williams.
Lee Thomas emerged the winner and he was invited on work experience with the print and design team to develop the logo further, in conjunction with the council’s marketing and communications review.
His logo design has now been completed and has been used to brand the Think Walsall charter which is the council’s commitment to the initiative.
Tim Johnson, Walsall Council Executive Director (Regeneration), said: “The standard of work shown by all the students was a credit to them and to Walsall College and their efforts certainly gave us food for thought.
“But congratulations to Lee whose winning design manages to be simple yet eye-catchingly clever and represents Think Walsall perfectly.
“This project has provided Think Walsall with a fantastic opportunity to work with borough students and talk to them about the opportunities that regeneration is bringing and will bring.”
Lee, aged 22, of Oxley, Wolverhampton, has produced a map of Walsall containing the word Think with thought bubbles coming off the letter I.
“Working on the Think Walsall project gave me the opportunity to produce a logo for a real project,” Lee said.
“And I was able to gain an insight into the design industry as a result of working with the council’s print and design team.
“The new skills I have learned will help me in the future.”
Think Walsall is funded through the Working Neighbourhood Fund and is managed by the Walsall Partnership.
For more information contact the Think Walsall team on 01922 653246 or email
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